Content
- What Is Digital Marketing?
- Digital marketing defined
- How Digital marketing works
- Distinctions of Digital marketing
- Components of online marketing
- Building a Digital Foundation
- Online marketing planning and success
- Defining your target market
- Online marketing measurement
- Planning a Web Site for Online Marketing
- Site map
- Site components
- Wireframing
- Elements of a successful site
- Home page best practices
- The building or Optimizing a Web Site for Online Marketing
- Web site platforms
- All about Domain names
- Choosing the right hosting company
- Analyzing the Website
- Web site maintenance and management
- Mobile sites
- Content Marketing
- Authority marketing
- Article marketing
- Social media content
- Online PR
- Web site and email content
- Search Engine Marketing
- Overview of search engine marketing (SEM)
- Search engine optimization (SEO)
- Paid search
- Local search
- Link building In-depth
- Social Media Marketing
- Social media, social networking, and social media marketing defined
- Blogging and microblogging
- Social networking
- Video sharing
- Social shopping and opinions
- Social news and social bookmarking
- Social events
- Wikis
- Social media strategy
- Blogging
- To blog or not to blog?
- Blogging success
- Blog content creation ideas
- Online Advertising
- Search ads
- Display ads
- Affiliate marketing
- Social media advertising
- Local advertising
- Email advertising
- Email Marketing
- Collecting email addresses
- Using a third-party management company
- Email messages
- Online marketing strategy